When printing custom labels for the first time, or even when reprinting a label with changes, we are often asked about the proofing process.  Many people desire to see a printed proof of the actual label.  In some cases, this is smart, and in others, it isn’t necessary.  So, when should you ask for a printed proof, and when can a PDF suffice?

First, let’s go over the different types of proofs available.  The most commonly used proofing process is a PDF.  This is an electronic proof which will represent how the finished label will look.  PDF’s are typically produced at no charge.  This type of proof is ideal for checking the label’s size, shape (die outline), art placement, and text.  Since a PDF is electronic and will be viewed on a computer monitor, it is not a great way to verify color matches or other color issues.  Different computer monitors can represent colors very differently.  It is almost impossible to match a color from a digital file to a printed piece.  In fact, if you were to ever view a Pantone color on a computer screen and hold up the actual chip from the Pantone book, I bet they won’t match.

So, what is your next option?  If you need to check a color, we would recommend a printed proof.  The label is generally not cut to shape, but is printed using the same press the labels will run on.  This will ensure the color you want is perfectly printed.  Usually customers who request a printed proof have something to compare the proof against, either previous labels or other printed collateral.  If you get a printed proof, you need to hold the proof up against the comparison material.  We have had customers try to match colors from memory, and it rarely works out.

The last option is the most complex and of course, the most expensive.  In cases where you must see the actual label, we offer press proofs.  A press proof will be the actual label, cut to shape, with an adhesive backing.  A press proof is ideal if the label must fit into a specific area or you are producing a large volume of labels and need to be sure they are exactly right before producing the large run.

If you are having trouble determining what proof is best for you, ask yourself these questions…

Do you need to match a specific color?
Are you printing a large quantity?
Will you need to see the actual printed label prior to printing in order to satisfy quality or printing concerns?

If you answered no to all these questions, a PDF proof will work.  If you answered yes to any of the questions above, then you should consider either a printed proof or a press proof.  Based on your custom label, you will know which of these two options will be better.  If you have any questions about proofing, please feel free to contact us!