We recently got a request from a couple getting married and looking for a foil stamped label to adorn gift bags and other wedding favors.  Unfortunately, the foil stamped labels were not within their budget.  When we are faced with budgetary constraints, and we can’t find a way to produce the label desired at a price the customer can afford, we try and think outside of the box.

One of our creative ink specialists came up with a great solution, which not only achieved the look the customer wanted, but also fit into their wedding budget.  Instead of using a gold foil stamp on a gold stock, we used a dull gold varnish on a bright gold stock to create the contrast and appearance of a foil stamped label.  Using the dull varnish made the bright foil stand out and shine, much like a true foil stamped label.  The best part?  This method was a fraction of the cost of traditional foil stamped labels since we could produce it under our quick roll label program.

While nothing beats the real thing, we were happy the solution we were able to come up with satisfied the customer’s needs.  Since the label is for a special occasion, and isn’t part of a product’s marketing or branding strategy, there was some flexibility in how we were able to produce it.  When printing a “one-use” custom label with enhanced features like foil stamping or embossing, always ask if there is a different and more cost effective way to achieve a similar look.